Back to News/Blogs

The Basics of Packaging Design

27th February 2021

If you’re looking for packaging tips then you’ve definitely come to the right place. We live and breathe packaging, from mass production boxes to retail ready packaging and everything in between we’ve been there, done that. 

We’re well versed in creating packaging for a multitude of uses. From pallet boxes to transport bulky products such as car parts globally, to super fragile items such as an egg. 

Whilst it doesn’t get much more fragile than creating packaging to send a single egg via delivery couriers across the country, we understand that searching for the right packaging for your product can seem daunting especially when you’ve got high risk items. This is why we love to discuss options with our customers, and pride ourselves on our ‘yes we can’ service meaning no job is too big or too small.

Die cut packaging

When creating a bespoke product you’ll likely run into the reference of ‘die cutting’. Die cutting is a process that allows a die to cut through materials such as paper or card using a die press machine. The process allows you to make virtually any shape, design or pattern identically numerous times; which makes it perfect for packaging design – especially mass production. 

This freedom allows us to create a fully bespoke package for your product, with the only limit being your imagination. 

Die cutting is a great way to create a professional finish as well as being able to create easy to assemble boxes. Other benefits include being able to design features such as hinged lids, integrated fittings, carry handles and even self sealing closures. 

Divers and inserts

Some items we create packaging for sometimes require a little more TLC. This is where our divers and inserts come in. Whilst these might not be the first thing you think of when you’re shopping for packaging they’re incredibly important. Often these pieces of low tech design can literally be the make or break of your product, preventing movement of products whilst in transit greatly improves the level of protection.

Improving packaging efficiently, maximising space and ease of use is always important when using these. Each diver and insert is manufactured with you in mind, and we’ll always ensure a client never runs out of these essential pieces of corrugated card. 

It’s what’s inside that counts

If your packaging is customer facing it’s essential to entice customers to pick your product over your competitors, however it’s equally important to consider the inside of your packaging design. 

It’s becoming increasingly more popular to inject some of your brand’s personality within your packaging design, and a great place for adding it is on the inside flap of your packaging, underneath your product, or even on the bottom of your box. 

Adding an extra level of thoughtfulness will often lead your customer to remember your packaging next time they’re seeking to purchase. For example, adding a tagline, conversational text or a discount code to encourage customers to purchase again, are just some ways to utilise all corners of your box.  

Now you’re armed with the basics of packaging, we’re ready to help answer any questions you may have. Whether you’re looking for mass production or a small line of bespoke packages contact us today on 01603 873100.